culture awareness training

Cultural Awareness becomes central when we have to interact with people from other cultures. People see, interpret and evaluate things in a different ways. What is considered an appropriate behavior in one culture is frequently inappropriate in another one. Misunderstandings arise when I use my meanings to make sense of your reality.

Our Culture Awareness Training provides an understanding of the different cultural rules and behaviours that exist, how we react to these differences and how to avoid misunderstandings to improve business and personal success.


Becoming aware of our cultural dynamics is a difficult task because culture is not conscious to us. Since we are born we have learned to see and do things at an unconscious level. Our experiences, our values and our cultural background lead us to see and do things in a certain way. Sometimes we have to step outside of our cultural boundaries in order to realize the impact that our culture has on our behavior. It is very helpful to gather feedback from foreign colleagues on our behavior to get more clarity on our cultural traits.

Read more on LinkedIn Article: What is Culture Awareness Training?

cultural values

World Values Survey: The Inglehart-Welzel Cultural Map from www.world valuessurvez.org


All our Culture Awareness Training courses are designed to meet the specific needs of our clients depending on their specific requirements and existing skills set.   A Culture Awareness Training course typically includes:

  • What is cultural awareness?
  • Cultural values and attitudes (time, space, group dynamics, authority, tasks, relationships)
  • Communication styles
  • Cross-cultural management skills
  • Working together across cultures
  • Developing cultural awareness
  • Language issues
  • Tips and strategies for specific countries



Our Culture Awareness Training course will provide you with:

  • In-depth cultural awareness and understanding of the impact of cultural differences
  • The necessary foundation and tools to become culturally competent
  • A better understanding of the cultural challenges facing multicultural workplaces
  • The opportunity to enhance cultural sensitivity and competence
  • Practical tools to reduce cross-cultural misunderstanding and encourage positive cross-cultural working relationships


Our Culture Awareness Training course will be of benefit if you:

  • Your organisation is growing its business beyond national borders
  • You and your staff are increasingly working with colleagues in other countries
  • Your staff is becoming more culturally diverse
  • You are involved in multinational projects and programmes



Cultural Awareness training provides an understanding of the different cultural rules and behaviors that exist, how we react to these differences and how to avoid misunderstandings to improve business and personal success. Cultural Awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions.



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Culture is a notoriously difficult term to define. Here are some example: ‘Culture is a fuzzy set of basic assumptions and values, orientations to life, beliefs, policies, procedures and behavioral conventions that are shared by a group of people, and that influence (but do not determine) each member’s behavior and his/her interpretations of the ‘meaning’ of other people’s behavior. Here, then, are three very different understandings of culture, but it is good to know that culture shapes how we understand that incompatibility, what actions and reactions are seen as appropriate, and what possible solutions would look like.



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Culture is often compared to an iceberg which has both visible (on the surface) and invisible (below the surface) parts. Difficulties arise when the rules of one culture are applied to interpret the behavior of another with a different set of cultural rules. Failure to understand and recognize these parts of culture and the layers that compose them, as well as how they influence each other is the main reason misunderstandings occur when doing business internationally.




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Cultural awareness becomes central when we have to interact with people from other cultures. People see, interpret and evaluate things in a different ways. What is considered an appropriate behavior in one culture is frequently inappropriate in another one. Misunderstandings arise when I use my meanings to make sense of your reality. It is a filter through which people process their experiences and events of their lives, which influences people’s values, actions, and expectations of themselves and impacts people’s perceptions and expectations of others.



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When you step into a foreign culture, suddenly things seem different. You don’t know what to do or say. Learning about the Intercultural Communication as a starting point, you can evaluate your approach, your decisions, and actions based on a general sense of how the society might think and react to you. In particular, successful communication depends crucially on shared culture. When you have communication between people of different cultures, even if they share a common language, things can go wrong. In particular, knowledge of a language does not automatically give you the background knowledge that native speakers assume you share.



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Hofstede makes the important point that although certain aspects of culture are physically visible, their meaning is invisible: ‘their cultural meaning … lies precisely and only in the way these practices are interpreted by the insiders.’ For example, a gesture such as the ‘ring gesture’ (thumb and forefinger touching) may be interpreted as conveying agreement, approval or acceptance in the USA, the UK and Canada, but as an insult or obscene gesture in several Mediterranean countries.



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The basic requirements for intercultural competence are empathy, an understanding of other people’s behaviors and ways of thinking, and the ability to express one’s own way of thinking. It is a balance, situatively adapted, among four parts: knowledge – about other cultures, people, nations, behaviours and about one’s own culture. Empathy – understanding feelings and needs of other people and self-confidence – knowing what I want, my strengths and weaknesses.




Our Intercultural Training is a In-House Training available seven days a week, 365 days a year at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

The training needs assessment helps us find common training programs for your group of employees. The identification of training needs is the first step in a uniform method of instructional design. We suggest to perform the assessment in form of Personal Analysis. We will start to get to know our participants and their learning needs by sending them a short questionnaire before the start of the training. However the Organizational Analysis, in form of consultation with persons in key positions, and/or with specific knowledge could be also conducted via video conferences or done by phone call, if desirable.

Suitably tailored training materials will be provided  and your trainer will provide a balance of structured input and discussion of case studies, critical incidents and scenarios relevant to your own particular context. The most appropriate training format, content and approach for your Intercultural Training course will be discussed during your diagnostic consultancy.




All learning solutions are designed according to who we are training. Some participants need assistance with the new work culture, some prefer help with how to overcome mental challenges, others need to learn how to work in an international team. The finial program depends on earlier collaborative consultations and our training needs assessment results. Bellow possible training proposal.



Whether it be interpersonal or between nations, a conflict is always a stressful experience, but it also has the potential for an evolution for the better. The question then becomes: how to make it a transformative occasion? You can use threats, verbal and psychological attacks, and physical force to meet your goals; you can try to dominate and use your power over others. You can also choose not to express your feelings, needs, or ideas. You can ignore or deny your own rights and needs which allows others to infringe on them, you can get out of the way for reasons of safety and survival. When you are unable to express your feelings, needs, or ideas, even if you wanted to, you “freeze up” or feel paralyzed or powerless to do anything; you may get “run over” before you gain enough control and confidence to act…. read more


An intercultural team can be of great advantage when it comes to solving complex problems, as different points of view are coming together. At the same time, cultural diversity comes along with some diffculties. Entrepreneurs often underestimate the cultural implications of such a cooperation. We dive head first into joint projects, true to the motto: “I’m sure it will be fine,” without investing much time in the preparation of our employees or considering potential complications. Only well into the business relationship do we realize the problems of international cooperation…. read more


In the modern market economy, we have to deal with rapid change. They cover both the external environment of the organization (including ever-increasing competition, changing requirements and expectations of customers, technology development or mergers and acquisitions), as well as the interior of the same organization (internal restructuring, business development and management vision).In order to effectively support international companies on their way to make changes we have prepared a special training addressed to the change leaders, who are responsible for the implementation of the changes in the organization. Training will prepare them and will help in the process of change…. read more


We would be happy to talk with you about your department or organization’s needs and possible solutions. Please us for further information about what the we can do to assist you.